
The book awakes questions about the increasing interactivity between media producers and consumers, how the grassroots begin to challenge professionals, how commercial culture affects the reliability, how the easy accessible information affects people's integrity, and last but not least, the dire situation of professional journalism. It's a frightening culture for educated journalists since everyone can be published, and as frightening for the industry, since no one wants to pay for journalism today. Journalism has to acclimatize to better make use of today's climate and find a way to make news in it, as well as convince people that they want to pay for it.